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IHSE supports Tencent media distribution at the FIBA Basketball World Championship in China

IHSE is supporting Tencent, one of the world’s leading digital media distribution companies, in the production workflow of sports broadcasts. Tencent has recently entered a long-term partnership with FIBA, the world governing body for basketball, to use its media distribution tools at all forthcoming major global basketball events. Tencent has been using the IHSE system for two weeks for live coverage of the 2019 FIBA Basketball World Championship in China.

The new broadcasting and content distribution centre built for this event in Beijing is powered by a large 288-port IHSE Draco tera KVM matrix switching system. This facility will allow production staff to manage the complex workflows involved in distributing live games, reviews and social media content to a massive user base of over 800 million viewers.

Broadcasting global sports competitions to worldwide audiences calls for extensive flexibility and new processes; not just to create linear TV programming and commentary, but to amalgamate and produce content for online and social media channels.  This long-term relationship with Tencent will enable us to jointly develop new concepts and ideas and combine separate TV and online workflows together to create new solutions for this rapidly-evolving and exciting market.

Enno Littmann

Tencent and FIBA will collaborate closely in a variety of capacities over the next nine years.  Tencent will continue working on expanding the influence of international basketball and driving the industry to new heights through a range of ever-improving media products and technologies.

About Tencent

Headquartered in Shenzhen, China, and founded in 1998, Tencent is an internet-based technology and cultural enterprise. The valuation the organisation significantly exceeds 100 billion yuan (over US$14.5 billion).

Through the company’s two principal business operations; social platforms and digital content, Tencent develops and delivers game-changing products, such as social communication platforms ‘Weixin/WeChat’ and ‘QQ’, that connect people with services, foster closer relationships and create new business opportunities.

As the digital economy gathers pace, driven by China’s “Internet Plus” development strategy, Tencent is co-creating an ecosystem through strategic collaboration with partners and the development of open platforms. The partnerships foster the development of cutting-edge technologies, including cloud computing, big data, and artificial intelligence (AI).

About FIBA

FIBA – the world governing body for basketball – is an independent association formed by 215 National Basketball Federations throughout the world. It is recognised as the sole competent authority in basketball by the International Olympic Committee (IOC).

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